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It looks like Vodafone’s Germany head isn’t too impressed with mobile TV so far. After getting turned down for a mobile licence in the country, which went instead to Mobile 3.0, a consortium of publishers, the operator said it will now focusing its mobile TV efforts towards selling add ons. According to Forbes, Vodafone plans [...]

According to Juniper Research, Mobile streamed video and broadcast TV will forge ahead to become the most lucrative channels for Mobile advertising by 2010. Apparently total Ad-spend on Mobile will exceed $1bn in 2008, and nearly $7.6bn by 2013! Whilst SMS is the current cash-cow for Mob Ad, Juniper belives that Mobile TV and "Idle-screen" (by [...]

A survey by in the US by QuickPlay Media has found that 47% of consumers 18 to 34 years old do not even know whether their carrier offers any video services. 500 customers were surveyed, and the results released at CTIA. Apparently only 13% said they use Mobile Video services every day - although the pool [...]

I recently received a PR communication about GoldSpot Media having procured some new senior management hires. That being the case, and also given that GoldSpot is working in mobile video advertising, I thought I would take myself over to their website for a looksie - you might remember that I've posted before on Mobile Advertising [...]

Expway and Screentonic have announced a complete advertising management service Offer for mobile TV based on their respective products. As you may or may not know, Expway are experts in Mobile TV ESG (Electronic Services Guides), and Screentonic have been leading in the way in Mobile Advertising (with a business built on text/banner ads in WAP pages). I can only assume that the resulting output of the solution will be an ESG that when navigated, will show up short, (hopefully) targeted textual ads within the on-screen guide – and everyone loves ads, right? [Via: Reuters ] ---Related Articles at IntoMobile:Nokia enters the mobile advertising marketMobile ad spending to reach $14.4B by 2011Mobile advertising to hit $11 billionScreenTonic: Mobile advertiser gets bought by MicrosoftMicrosoft kicks off advertising on mobile phones, MSN Mobile in US