Carriers may envision all types of devices and appliances being embedded with wireless connectivity but vendors don't necessary share that view. Mobile carriers might drool at the prospect of linking their subscribers to their networks by embedding technology into every device from a cell phone to a refrigerator, but the vendors that build the devices see things a little differently. Not every device needs embedded wide area network connectivity or even mobility: WiFi might just do the trick for a lot of non-commercial devices--at least for the start. "I don't think we're going to be looking at this so much in the consumer space...maybe your car (with GSM) but I'm not sure your home appliances," said Kyp Walls, director of product management at Panasonic Computer Solutions Company. Panasonic laptops connect to the mobile network. This field has been plowed already by PC cards and USB dongles but new software flexibility makes it possible to plant the software into the devices themselves for enterprise and government customers with a "need to connect everywhere" who find mobile connectivity is "a little addictive; you feel like if you didn't have connectivity in the taxi and airport and everywhere else you couldn't do your job," he said. Qualcomm's Gobi initiative, which lets IT managers provide global mobile connectivity by using devices that can be reconfigured in the field to support mobile operators and mobile broadband technologies including EVDO and UMTS, is a big reason the software can move from external to internal. Gobi's customer list includes computer makers Acer, Dell, Hewlett Packard, Lenovo and Panasonic along with all the major carriers. "That used to be a barrier for people to adopt an embedded solution because they couldn't commit to a particular carrier. Gobi absolutely eliminates that barrier for embedded wireless technology," Walls said. Another way to enable network interconnectivity is to use a company such as Jasper Wireless which has "created an MVNO look-alike where they're independent of carriers," said Arun Bhikshevsvaran, CTO and vice president of North American strategy for Ericsson. Since Ericsson embeds mobile modules into laptops now and it plans to move to other consumer electronics in the future. But having an open network makes it easier to focus on building and certifying cross-platform modules. "If I certify the module for Lenovo...