Ad-supported mobile content community Myxer announced the launch of a new web-based personalization technology enabling the creation and distribution of customized content unique to each individual user. According to Myxer, the new personalization technology is specifically intended to deliver custom content to targeted users as soon as the content is created, citing as examples content engines that generate images and/or audio files dynamically by inserting a user's image into a template or by splicing together audio to create a personalized clips. Beyond traditional content providers, Myxer is also courting advertisers via custom ringtones--partner Adidas is already making available personalized messages from NBA stars via the shoemaker's www.adidasbasketball.com site. "Our new personalization technology has great applications in the corporate, entertainment, advertising and consumer worlds of mobile content," said Myxer founder and CTO Myk Willis in a prepared statement. "Personalizing ringtones and wallpapers certainly makes downloading mobile content more fun, but it also allows companies to strongly brand themselves and make highly unique offerings for their customers." For more on the new Myxer service: - read this release Related articles: Myxer , FamilyWatchdog.US team on kiddie content Myxer duets with bandVillage Myxer , Starbucks team for mobile contest