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  • Yahoo teams with 4INFO for SMS ads

    After all the Microsoft farrago, Yahoo is now getting back to the business of trying to take on Google in advertising. Its latest move is signing a trial partnership with SMS advertising company 4INFO, according to the Wall Street Journal. Under the trial, the WSJ says, 4INFO will give Yahoo the tech it needs to publish [...]
  • Evite crashes 4INFO's party

    SMS-based publishing and advertising service provider 4INFO announced the addition of seven new content and publishing partners, most notably Internet social event planning service Evite. Additional 4INFO content and publishing partners include GoWare, Hot or Not, MeeVee, FoneShow, TuneFly, and Dial Directions. The 4INFO platform will now enable Evite to offer users the option to receive event details and reminders via mobile alerts--both planners and attendees can be notified on their handsets when they receive invitations and RSVPs, as well as access event details like date, time and address. "As a category creator with over 15 million registered users, Evite continues to introduce leading-edge functionality to assist in easy event planning," said Evite GM Harry Lin. "Today, people rely on their cell phones and PDAs for information. By partnering with 4INFO, we have taken the first step to extend Evite beyond the browser to allow users to stay connected to their event plans wherever they go." For more on the 4INFO/Evite deal: - read this release Related Articles: USA Today , 4INFO deliver news via text TV Guide offers mobile listings via 4INFO
  • 4INFO raise another $10m

    Link: 4INFO :: Mobile Search, Publishing and Advertising Leader Congratulations to US mobile search company 4INFO, who’ve just announced a funding round of $10 million, led by Gannett Co., Inc. In case you’re not familiar with 4INFO, they provide SMS-based mobile search and alert services -including sports scores, stock quotes, weather updates, horoscopes, and more. “We’re proud [...]
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