Filed under: Multimedia , Misc Although this certainly won't go down as the first attempt to integrate cellphones into discrete marketing , Japan's largest online shopping mall operator is apparently taking advantage of the country's oh-so-superior handsets and offering up tantalizing "promotional videos" for consumers who snap pictures of ads. Rakuten is reportedly set to hand out thousands of pilot issues of a magazine, Zero90, in hopes that mobile-wielding readers will snap photos of certain articles in exchange for a free commercial intellectually stimulating media clip. While this sounds an awful lot like QR codes , the actual technology used in the pages isn't mentioned, but we do know that Japan-based Clementec is behind it -- and you thought print media had too many plugs as is. [Via Physorg ] Read | Permalink | Email this | Linking Blogs | Comments
Filed under: Misc, Multimedia, qr code, japan, marketing, ad, advertiser, cameraphone, QrCodes, QrCode, qr, tag, code, videos, advertisement, zone90, qr codes, ads, Rakuten, download