Pocket.info - Mobile 2.0
Mobile Web 2.0 News/Press Journal, Blogs, and Developer Community
Pocket.info - Mobile 2.0 » All Tags » Mobile Web » Content Provider (RSS)


Browse by Tags

  • Associated Press launches Mobile News Network

    Following a recent technical trial , global news network The Associated Press formally Read more...

  • Indy Racing League revs up mobile effort

    With auto racing's IndyCar series scheduled to begin its 2008 season this weekend, the Indy Racing League will launch an updated digital effort including new mobile content features. In addition to the video and audio from the IRL's in-house production units, on March 28 the redesigned www.indycar.com site will introduce IndyCar Mobile, promising racing fans free, real-time information including race schedules, video highlights, breaking news alerts, driver and team bios, and special offers and discounts. "The redesigned indycar.com website takes advantage of the very latest in online technology and innovation to allow us to connect with our fans in ways that simply weren't possible in the past," said IRL president Terry Angstadt in a prepared statement. For more on IndyCar Mobile: - read this release

  • SendMe Mobile receives $15 million in Series C

    Mobile media provider SendMe Mobile announced the completion of a $15 million Series C growth capital financing round led by new investor GrandBanks Capital, with contributions from existing investors True Ventures and Spark Capital. SendMe will earmark the financing to extend market share for its SendMeMobile.com, SoLow.com and mBuzzy.com brands; the company adds it will also focus on adding new premium and community-generated content, services and applications as well introduce new brands to support its connected portfolio strategy. SendMe presently boasts content deals with EMI Music, Gameloft, Sony Pictures Television and The Orchard. For more on the SendMe Mobile financing: - read this release Related articles: SendMe Mobile , Corbis co-star on celeb photos SendMe acquires mbuzzy SendMe scoops up Glu game titles

  • Tira Wireless debuts mobile content info resource

    Mobile technology and services provider Tira Wireless announced the launch of the Tira Go Mobile Community, a centralized web resource promising developers and content providers guidance for creating and delivering mobile applications to market. The Tira Go Mobile Community includes access to interactive community forums and wikis, tutorials, device information, industry news and related market intelligence; it also features management guidance across the mobile content lifecycle. "The objective of the Tira Go Mobile Community portal is to provide content providers, small developers and newcomers to the mobile market, as well as current users of our products, with the insight and resources they need to fully exploit the huge opportunities in front of them," said Tira Wireless CEO Juan Dewar in a prepared statement. "This community portal supports our offerings by providing developers with everything they need to effectively generate revenue from this market." For more on the Tira Go Mobile Community: - read this release Related articles: Tira licenses Jump platform to Superscape Tira Wireless secures $5 million in Series D Motricity, Tira Wireless partner

  • Will D2C drive mass market content consumption?

    Some readers took issue with my column last week when I commended Motricity for getting back to basics and eliminating some of its businesses that weren't working. Specifically, I said that "It's time to stop investing in things that aren't working (direct to consumer) and focus on the basics." That statement didn't sit well with Anil Malhotra, senior vice president of marketing and alliances at Bango, which of course is a big player in the direct-to-consumer market. Malhotra wrote to me saying that mobile content does not have to be complicated and companies such as Motricity are creating unnecessary obstacles and slowing down mobile content adoption. He believes D2C is the model that will drive mass market distribution. I'll admit I'm still quite skeptical about the direct-to-consumer business. For the past couple of years I've heard from hundreds of small D2C companies that thought the mobile web was the same as the wired web, and assured me that they had a fool-proof moneymaking proposition. Many of those firms are no longer around or have been acquired. What many D2C players didn't count on was the high barrier to entry that they faced. These small companies weren't "household" names so they had little visibility with the consumer and had to spend big marketing dollars to get consumer awareness of their content offerings and promote certain short codes. Plus their delivery mechanism usually consisted of pushing out their content via an SMS message, which meant more costs to the consumer and the content firm. But Malhotra says that this scenario is finally changing. He says that the mobile web has evolved and now D2C content companies can use search engine optimization and other traditional web marketing techniques to capture mobile web traffic. This means that consumers can find the content that they want and D2C firms don't have to spend millions on marketing short codes. Nor do they have to rely so heavily...

  • go2 Media tips off March Madness mobile website

    Mobile media firm go2 Media announced the debut of a mobile website dedicated to the 2008 Men's NCAA Basketball Tournament. The site, available in XHTML and WAP 2.0 flavors, promises tip-off and telecast schedules as well as up-to-the-minute game results; the free service will also feature original March Madness content like game previews, breaking news and bracket predictions generated by go2 correspondents. "The Men's NCAA basketball tournament is one of the most exciting sports events to follow every year, and go2 Media is proud to be able to offer avid followers of the event a way to access updated information quickly and easily through their mobile devices," said go2 Media Rob Adler in a prepared statement. "We designed the site to serve the interests of the youth and sports demographic of go2." For more on go2's March Madness site: - read this release Related articles: go2 Media premieres Academy Awards content go2 Media hits the campaign trail go2 scores $13 million

  • Condé Nast mobile magazines go off-portal

    Condé Nast announced it will relaunch its GQ , Vogue and Glamour mobile magazine services as off-portal sites, enabling the publisher to exert more control over advertising and introduce richer content like mobile video. Condé Nast and wireless content platform provider Wapfly will debut the new GQ and Glamour mobile sites this week, with Vogue slated to follow in early May; all three sites will reportedly parallel the graphic design of their respective print editions, with an emphasis on audiovisual content spotlighting fashion galleries and red-carpet reports. The GQ site will also include a location-based bar and restaurant guide. Condé Nast first explored the mobile platform in 2005, teaming with operators including O2 and Orange. For more on Condé Nast's new mobile direction: - read this Guardian article Related articles: Hearst magazines go mobile via Crisp T-Mobile subscribes to MoMac magazine service

  • go2 Media hits the campaign trail

    Mobile media firm go2 Media announced the introduction of go2 Elections '08, a mobile news website promising complete coverage of the 2008 U.S. presidential election. According to go2, the free site features content from prominent news sources alongside up-to-the-minute coverage of the national Democratic and Republican campaigns throughout the election season. Featured content includes profiles of each party's candidates and the political blog Horserace . "The mobile generation is a major force in this year's election and we hope go2 Elections '08 becomes a daily companion for them as we head toward the heart of primary season, the conventions and on through the election results in November," said go2 Media CEO Rob Adler in a prepared statement. For more on go2 Elections '08: - read this release Related article: go2 scores $13 million

  • A&E teams with Crisp Wireless for mobile websites

    A&E Television Networks announced a partnership with mobile technology solutions and services provider Crisp Wireless, which will produce and manage mobile websites for AETN channel brands including A&E Network, The History Channel and BIO. The sites will include features like "What's on Tonight," which previews the evening's primetime lineup, program descriptions and photos, fan polls, trivia games, wallpapers and ringtones. The History Channel site also offers "This Day in History" SMS alerts spotlighting turning points in categories like technology, sports, Presidential, military and entertainment. For more on the A&E/Crisp deal: - read this release Related articles: National Public Radio goes mobile via Crisp Wireless Crisp Wireless debuts mLogic MicroSite Builder Hearst Magazines go mobile via Crisp Tribune Company goes wireless with Crisp

  • The Weather Channel revamps mobile website

    The Weather Channel Interactive announced a revamped mobile website featuring new maps and ski information as well as a redesign that moves current meteorological conditions into the page header. According to The Weather Channel, the new mobile web design is based on consumer feedback and usage--features like Pollen Forecast and Boat and Beach information have been moved to more prominent locations to enable more direct access, while the new maps offer more surface-level detail. In addition, the new ski content tracks current weather conditions for popular resorts, surface conditions, base depth, new snow and open lifts, enabling users to search for conditions based on current location, state, or country. The Weather Channel Mobile Web is also adding weather almanac data including average temperatures, record highs and lows, sunrise and sunset and monthly temperature and precipitation averages. According to market research firm Nielsen Mobile, the Weather Channel Mobile Web ranks among the top five mobile websites overall, attracting more than six million unique users per month. For more on the Weather Channel Mobile Web upgrade: - read this release Related articles: The Weather Channel goes direct with video Report: MapQuest, Weather Channel top apps

  • AT&T inks New York Times exclusive

    AT&T announced an exclusive deal with The New York Times to link directly to the newspaper's mobile website from its operator portal. " The New York Times is the most trafficked newspaper website in the country, and we're giving our customers an easy way to connect to it through AT&T wireless devices," said AT&T's vice president of consumer data Mark Collins in a prepared statement. According to research firm Nielsen Online, the NYTimes.com website received 17.2 million unique visitors in December 2007 alone. For more on the AT&T/NYT deal: - read this Teleclick article Related articles: AT&T to debut mobile TV 'as early as possible' in 2008 AT&T plans mobile advertising push AT&T sets Smart Limits AT&T , eMusic team for mobile download service

  • O2 Active content portal gets a makeover

    British operator O2 announced an update of its O2 Active mobile content portal, promising its look and feel will now be the same regardless of whether the service is accessed via 2G or 3G handset. According to O2, the revised portal also reduces the number of clicks required to access content, with search links now featured on every page. Additional O2 Active improvements include personalization options adding a subscriber's most-visited sites to the top of their homepage, as well as content recommendations based on their browsing habits. For more on the O2 Active update: - read this Cellular-News article Related articles: O2 launches mobile wallet trial O2 : iPhone sales brisk in weekend debut O2 offers free access to MySpace, Facebook
1 2 Next >
Copyright 2008 - Pocket.info