We pretty much knew they were going to do it , but there’s nothing like a an official press release to get our juices flowing. Google CEO Eric Schmidt made it official - Google will be bidding on the 700Mhz wireless spectrum come January 24, 2008. And, it looks like Google’s going to be making their bid solo. “ We believe it’s important to put our money where our principles are,” said Eric Schmidt, Chairman and CEO, Google. “Consumers deserve more competition and innovation than they have in today’s wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet. “ We believe it’s important too, Eric. Good luck with the upcoming 700Mhz FCC auction . But, then again, you have more than enough cash reserves and enough credit to steamroll just about anyone that might bid against you . Read on for the full press release. Google Will Apply to Participate in FCC Spectrum Auction MOUNTAIN VIEW, Calif. (November 30, 2007) - Google (NASDAQ: GOOG) announced today that it will apply to participate in the Federal Communications Commission’s upcoming auction of wireless spectrum in the 700 megahertz (MHz) band. As part of the nationally mandated transition to digital television, the 700 MHz spectrum auction — which begins January 24, 2008 — will free up spectrum airwaves for more efficient wireless Internet service for consumers. Advocacy by public interest groups and Google earlier this year helped ensure that regardless of which bidders win a key portion of the spectrum up for auction (the so-called “C Block”), they will be required to allow their users to download any software application they want on their mobile device, and to use any mobile devices they would like on that wireless network. The winner must ensure these rights for consumers if the reserve price...