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  • AdMob: Mobile ad requests grow to 5.8B in October

    Worldwide mobile advertising requests grew 13.8 percent month over month to 5.8 billion according to mobile advertising marketplace AdMob's October 2008 Mobile Metrics Report, which aggregates monthly handset and operator data from every ad request in the firm's network to optimize ad serving. Requests from U.S. subscribers grew 7.9 percent to 2.2 billion, while AdMob reports that highlighted traffic from Latin America and the Caribbean has more than doubled in the past year to 109 million requests. Per the results of the AdMob October 2008 Mobile Metrics Report, Apple's iPhone is now the number one device worldwide in terms of mobile ad traffic, with 37 percent of requests originating from outside the U.S. market. In October AdMob reached 4.5 million iPhones, or one out of every three in the market. The top 10 devices worldwide, in descending order: Apple iPhone, Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m and RIM BlackBerry 8300. For more on the AdMob October 2008 Mobile Metrics Report: - read this release Related articles: AdMob : iPhone browsing doubles in August AdMob debuts mobile analytics solution

  • MIR Show - Week 45 - Omar Hamoui of AdMob

    In the first of our shows from the MoMo London/Swedish Beers event on Monday we bring you a brief interview with Omar Hamoui, founder of AdMob:

  • AdMob closes $15.7 million Series C round

    Mobile advertising marketplace AdMob announced the close of a $15.7 million Series C investment round totaling $15.7 million, adding it has also achieved cash-flow positive results. Sequoia Capital's Growth Fund led the round, with existing investor Accel Partners also participating. AdMob says the funding is earmarked for a series of strategic investments including hiring local staff and adding new language interfaces in the Western Europe, India, South Africa and Japan markets, enhancing investment in the firm's targeting, optimization and ad serving algorithm efforts, expanding its offerings for both publishers and advertisers and growing its sales and business development teams. According to AdMob, its publisher network now encompasses more than 6,000 partners worldwide, including recent additions MySpace and MovieTickets.com. Last week, AdMob released results of its latest Mobile Metrics Report, noting that monthly mobile ad requests across its global network tripled from 1.6 billion in September 2007 to 5.1 billion in September 2008. For more on the AdMob funding: - read this release Related articles: AdMob intros iPhone advertising formats AdMob debuts mobile analytics solution

  • AdMob Raises $15.7M in Series C Funding

    AdMob, a mobile advertising marketplace provider based in San Mateo., Calif., has raised $15.7 million in Series C funding from Sequoia Capital and Accel Partners.

  • How About That iPhone Bump?

    It has been widely reported that iPhone owners use data connections to surf the Internet more often than people whose smartphones have built-in browsers do. Now the very same dynamics are working their magic on all those applications that were made available on the iTunes App Store. Get ready to see the iPhone bump. Continue Reading.

  • Monthly mobile ad requests triple over last year

    Monthly mobile ad requests across the worldwide AdMob network tripled from 1.6 billion in September 2007 to 5.1 billion in September 2008 according to the mobile advertising marketplace's latest Mobile Metrics Report. AdMob notes the surge can be attributed to a number of factors, including the global expansion of its network (from 16 international markets to the present 34), organic growth from legacy publishers and the addition of thousands of new mobile sites and applications. There are now 6,000 mobile sites and applications that make up the AdMob publisher network, with 4,308 publishers requesting ads last month. Other findings of the latest AdMob report: Apple's iPhone accounted for 103 million worldwide ad requests in September 2008, behind only the Motorola RAZR, Nokia N70 and Motorola KRZR. In the U.S., 16 of the current Top 20 devices made their retail debut from September 2007 onward, offering consumers the benefit of improved mobile web browsing, larger device screens, faster network connections and other next-gen enhancements. While worldwide ad requests fell 0.8 percent month-over-month to 5.1 billion, ads served increased 26 percent to 4.5 billion. In the U.S., requests grew 8.8 percent to 2.0 billion in September 2008. AdMob notes it implemented certain minimum thresholds and stopped serving ads in low performing inventory, resulting in the decline in worldwide requests. For more on AdMob's Mobile Metrics Report: - read this release Related articles: AdMob intros iPhone 3G advertising formats Mobile advertising making headway--sort of

  • AdMob: iPhone browsing doubles in August

    Smartphones accounted for 25.8 percent of worldwide mobile web traffic in August, up 3.4 percent since May 2008, according to mobile advertising marketplace AdMob's latest AdMob Mobile Metrics Report. AdMob reports that Apple's iPhone 3G accounted for 2.9 million requests per day in August, and with the other four top-selling smartphones in the U.S.--the BlackBerry Pearl, Palm Centro, BlackBerry Curve and Samsung Instinct--generated 12.9 percent of all nationwide traffic in August, up 2.4 percent month-over-month. AdMob notes that Nokia devices yielded 62.4 percent of worldwide smartphone traffic in August, with more than 50 percent in every region except North America, while Research In Motion claimed second place worldwide with 10.8 percent of smartphone traffic, thanks in large part to its dominance in the U.S., where its devices generated 31.2 percent of smartphone traffic. Smartphones continue to build marketshare in the U.S., representing 23.7 percent of traffic in August, up 3.5 percent since May 2008. For more on the AdMob Mobile Metrics Report: -read this release Related articles: AdMob debuts mobile analytics solution AdMob intros iPhone 3G advertising formats
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  • AdMob serves 35m iPhone impressions in August

    “On the bus on the way to the Financial District [in San Francisco] every one is using an iPhone. It’s unreal.” That’s a quote I got from a chap I met today about San Francisco. They love their iPhones here, they really do. But iPhone lovin’ isn’t just restricted to the City By The Bay. It’s [...]

  • Is the iPhone the Next Ad Frontier?

    Some of the most popular iPhone apps are going to embed ads as a way to make money. Expect a gusher of free apps to hit the market.

  • Less expensive phones driving mobile Web usage

    Smartphones may be getting the credit for consumer interest in the mobile Web, but in reality the less-expensive phones such as the Motorola RAZR and KRZR as well as several Samsung models are actually the most popular with mobile Web browsers. According to Admob research, nearly 36 percent of all mobile ads served up by the firm were sent to a Motorola phone, with the RAZR and KRZR coming up as the first and second most popular models. Samsung phones came in second at 14.1 percent. Article

  • Marchex Enters Mobile Advertising Market

    Marchex, a company that delivers local online advertising and local content, announced today that it has extended its advertising strategy to the mobile market. Marchex has entered into agreements with mobile advertising providers AdMob, Ringleader Digital and 4INFO. Marchex’s VoiceStar subsidiary will deliver call tracking services to all three companies. VoiceStar will enable the advertiser providers [...]

  • AdMob Reports on Smartphone Market Share

    AdMob released a report today that tracks traffic percentages for Smartphones, trend data for the top five country markets and manufacturer market share trends. For every advertising request AdMob received in the month of February, AdMob analyzed information available in the user’s mobile browser. AdMob’s report includes percentages of Smartphone traffic worldwide. The statistics culminated in [...]
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