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  • Juha Christensen Says Sonopia Is Not Shutting Down, But Is Waiting For Better Times For MVNOs

    Reports that Sonopia was shutting down spread like wildfire yesterday, but its founder Juha Christensen, said today it's not true. The company is still alive, but drastically scaling back its business and essentially hibernating until the U.S. MVNO market turns around. Sonopia has eliminated all of its U.S. employees from its Menlo Park, Calif. headquarters. Even Christensen holds the unpaid position of Chairman. In their development offices in Ukraine, they have 30 people or half as many as before. As they wait, Christensen is looking at expanding into Europe, where MVNOs have performed better but no decisions have been made. "U.S. consumers have not warmed up to MVNOs, there really hasn't been an MVNO that has shown the way and made a spectacular success out of it, and in Europe, you've seen MVNOs play a role in each of the main markets—sooner or later that will happen in the US," he said. At its core, Sonopia was an MVNO of MVNOs, meaning it allowed anyone to easily set up a cellphone business for a particular niche, brand or non-profit. That model would imply that tons would have to be successful in order for Sonopia to do well. Since launching a year ago, they have signed up thousands of services, everything from The National Wildlife Foundation and Audubon Mobile to more obscure things like Apple ( NSDQ: AAPL ) Fans, Yoga and Boxing. Christensen said while the company reorganizes, the customers will still be able to use their phones, but Sonopia is now using a third-party to obtain wholesale minutes, rather than having a direct-carrier relationship. Sonopia has raised about $20 million in venture capital, and Christensen said he's not looking for anymore. His take on the U.S. MVNO scene: He sees some success among the lower tier of the market, among players like Tracfone and Virgin Mobile ( NYSE: VM ), but it remains to be seen if it can move up the value chain. His opinion on Helio is that the business is likely not performing well—they...
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  • Dutch Operator KPN Finds Success In Germany With Cheap Calls, Not Content

    Dutch mobile operator KPN has found success in Germany with the cut-rate, no-frills, no subsidized handsets mobile plan it offers through Base, a brand it had imported from Belgium. Indeed, as Businessweek notes in its feature article on KPN, it's shaken up the Vodafone-T-Mobile "duopoly" in the country. While the two operators are duking it out trying to offer consumers more bells and whistles--witness their bitter battle over the iPhone--KPN has rapidly gained market share by appealing to customers who want a simple, straightforward, inexpensive voice plan. Base has boosted KPN's German venture, E-Plus, which has seen its subs rise16 percent, year-on-year, to 14.1 million. Moreover, its operating profit rose 79 percent during the quarter, to $193 million, while its profit margin of nearly 38 percent is just behind that of Vodafone ( NYSE: VOD ) in Germany. KPN, now hopes to crack the Spanish market with the Base brand and plans on launching there early next year . They have talked of expanding into France, though no concrete plans have been made. But Businessweek questions what will happen to KPN's voice-focused mobile plans as the mobile web and multimedia handsets become more commonplace. E-Plus does have an unlimited mobile Internet service that it sells for an extra $36 a month, but it has no web portal of its own that can compete with say Vodafone Live!. But KPN at least has time on its side. No content-rich mobile plan has been a hit on either side of the Atlantic. Witness the downfall of Disney's Mobile ESPN and its child-friendly service Disney ( NYSE: DIS ) Mobile. Both trumpeted exclusive content as a point of difference, but both struggled to gain subs and were eventually shut down (albeit very quickly). Three UK, the UK operator that has tried to position itself on its cutting edge content offerings, has also had difficulties luring subscribers, and were reduced to offering cheap voice calls instead. Related Germany's T-Mobile...
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