Google touts mobile ad promise after disappointing Q2

Google shares dropped in after-hours trading Thursday after the web services giant's second quarter earnings report failed to match expectations. Google reported Q2 earnings of $5.37 billion, a 39 percent year-over-year increase and a 3 percent jump over Q1 totals; still, the growth was insufficient to investors spoiled by the firm's traditional 50 percent quarterly growth. During a conference call, Google CEO Eric Schmidt maintained the company is in good shape to survive a forthcoming economic downturn, with Google execs blaming Q2 results on a decline in AdSense revenue and paid clicks as the firm continues to place a growing emphasis on ad quality, not quantity. Co-founder Sergey Brin also cited the promise of the mobile ad market: "We've substantially increased the size of our index ... Now our users get much fresher and faster results across a greater range of sources," he said. Brin added that the mobile ad market will improve with the addition of location-based data personalization.

For more on Google's Q2 results:
 -read this Information Week article

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