Perhaps this is more validation for the mobile advertising space because it shows no stone is being left unturned. Virgin Mobile USA (NYSE: VM) announced today that AOL's (NYSE: TWX) Platform-A will be the exclusive display advertising and sales partner for its more than 5 million subscribers. As small as that may sound (at least compared to AT&T's (NYSE: T) 71.4 million subscribers), this is probably a valuable and highly sought after demographic of youth-oriented 14- to 34-year olds. Platform-A will manage Virgin's banner inventory and use its Third Screen Media platform to serve ads. Release.
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Posted
May 20 2008, 01:26 PM
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