According to Juniper Research, Mobile streamed video and broadcast TV will forge ahead to become the most lucrative channels for Mobile advertising by 2010. Apparently total Ad-spend on Mobile will exceed $1bn in 2008, and nearly $7.6bn by 2013!
Whilst SMS is the current cash-cow for Mob Ad, Juniper belives that Mobile TV and "Idle-screen" (by [...]
Read the complete post at http://feeds.feedburner.com/~r/IntoMobile/~3/272379544/juniper-mobile-tv-to-power-mobile-ads-growth-in-next-few-years.html
Posted
Apr 17 2008, 03:21 PM
by
IntoMobile