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Indy Racing League revs up mobile effort

With auto racing's IndyCar series scheduled to begin its 2008 season this weekend, the Indy Racing League will launch an updated digital effort including new mobile content features. In addition to the video and audio from the IRL's in-house production units, on March 28 the redesigned www.indycar.com site will introduce IndyCar Mobile, promising racing fans free, real-time information including race schedules, video highlights, breaking news alerts, driver and team bios, and special offers and discounts. "The redesigned indycar.com website takes advantage of the very latest in online technology and innovation to allow us to connect with our fans in ways that simply weren't possible in the past," said IRL president Terry Angstadt in a prepared statement.

For more on IndyCar Mobile:
- read this release

Read the complete post at http://www.fiercemobilecontent.com/story/indy-racing-league-revs-up-mobile-effort/2008-03-26?utm_medium=rss&utm_source=rss


Posted Mar 26 2008, 07:59 AM by FierceMobileContent
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