Filed under: Messaging, Studies
Let's face it: the prototypical handset user isn't apt to
favor advertising much at all, but a recent research
study commissioned by mobile media publisher MoMac found that owners seemed to prefer the tried and true text-based flavor when all was said and done. More specifically, 56-percent of the 1,400 surveyed favored text-based ads, while picture / banner ads came in as the second most popular with a thumbs-up given by some 29-percent of respondents. Interestingly, a quarter of the males in the crowd preferred
video advertising over all other methods, and the 16-to-24 age group was found to like video ads nearly twice as much as those 55 years or older. So, how's about you, dear readers? Do the less invasive text-based plugs gather your love more often than those oh-so-tempting videos?
[Image courtesy of
TheRawFeed]
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Posted
Jul 09 2007, 03:09 AM
by
Engadget Mobile
Filed under: SMS, Studies, TextMessaging, Messaging, Text messaging, Texting, uk, survey, marketing, advertisers, advertising, ad, research, ads, TextMessage, text message, TextAds, text ads