I’ve just finished reading a fascinating article looking at the evolution of cellular location technology and I’m torn between admiration and unease. Those of us who’ve followed the location-based services (LBS) space for some time are quite familiar with the concept of walking past a coffee shop and having our phone receive an SMS offering a coupon to visit the shop and get a discount on a double mocha latte. Thankfully this will only happen if someone opts-in to receive the offering, and as far as I know, no coffee shop is doing this yet.
However, bright people in the LBS industry are already looking at the next frontier – predictive location technology. This will allow mobile operators and ...
Read the complete post at http://www.abiresearch.com/Blog/Wireless_Blog/56
Posted
Aug 31 2006, 12:05 PM
by
ABI Research - Wireless Industry Blog Feed