Yesterday Disney announced a new type of mobile advertisement, though with a twist. To promote its new MVNO, Disney Mobile, the company has produced a half-hour television series that will be shown on ABC Family channel on conventional TV. The show will “mix the rational and the entertainment to explain features that could make the difference in families keeping track of each other and of [their mobile phone] minutes.”
The idea of tuning into a weekly show to watch a 30 minute infomercial about how a family keeps track of their mobile phone minutes sounds a tad tedious to me, but I think it points to some interesting issues. Disney’s other MVNO product, Mobile ESPN, is failing to attract subscribers and m...
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Posted
Aug 29 2006, 01:29 PM
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